how ?

We are not great speakers, narrators or debaters. We are designers. Design is our way of telling stories.


Design is also a good medium to convey a story. Design is popular nowadays. Design has a broad audience. Make a story beautiful, and people will listen.


The story of sugar rush confronts people with the short lives of the stuff we buy. It confronts users with the waste we produce by involving them directly into the process.

By designing an usable object which whole lifespan; production, use, and destruction, is visible within one space, we force people to face their choices. We magnify and visualize the ‘designed to fail’ concept, which is already omnipresent in our world.


The waste of our tables is recourced to produce new tables.


We present our story on the most important fair for the furniture industry: Milan Design Week. Here we have a chance to influence designers, consumers and producers.


Sugar Rush is the first of a series of unsolicited projects that sprung from the nightmares and dreams of Atelier 010; a design studio for architecture and funiture.

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Sugar Rush will be presented at Design Language: a three year project exploring the languages of design through an international exhibition and conference.


A circular economy is one that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles. (quote from Ellen MacArthur Foundation)