“A table made of sugar!?”

Jun Wu

Assistant Professor at TU Delft at first technical meeting project Sugar Rush

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Sugar Rush critiques our consumer driven society by presenting a product which is designed to fail.



We care about the environment.

We care about people.

We want to preserve our planet.

To do so, we must become aware of our consumerist habits, the waste it produces and the recourses it demands.

The story of sugar rush confronts people with the short lives of the stuff we buy. It confronts users with the waste we produce by involving them directly into the process.

By designing an usable object which whole lifespan; production, use, and destruction, is visible within one space, we force people to face their choices. We magnify and visualize the ‘designed to fail’ concept, which is already omnipresent in our world.

We present our story on the most important fair for the furniture industry: Milan Design Week. Here we have a chance to influence designers, consumers and producers.


What is Sugar Rush?

Within the setting of a coffee bar we supply a part of the furnishing: coffee tables made of sugar. Several of these tables are made available for the guests to use.

The table is design to fail with the first minutes our hours of use. When somebody spills a drop of hot liquid on it, it simply melts. It melts a hole, or melts the whole table.

The broken down tables are swiped together, the parts are then crushed into small crystals again and reused for producing new tables. Production, use, resourcing and again production are all done within one space.

Atelier 010 has developed this table in collaboration with the Technical University of Delft.


Join Team Sugar Rush!

Atelier 010 has dreamed of this table for quite some time and we are very exited to be able to develop it into an actual installation together with the Technical University of Delft.

To be able to present the installation at the fair in Milan we need your help!

Be an Ambassador!

by sharing this project within your own network. Share updates on your social network of choice. Talk to your neighbour in the garden about it our your friends in the bar. Show them pictures. Show them the movie and start the discussion!

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Be a Contributor!

by donating to our crowdfunding campaign. Your donation you will bring us closer to Milan. You will be helping the world to be a better place and you will be able to exprience the sugar rush project as well! Find out more on voordekunst.nl

Donate at voordekunst.nl